Sunday, May 29, 2011

HUGO Facebook Shirt Photoshoot Outtakes


The HUGO Facebook shirt started its journey around the world last week with yours truly in Times Square, New York.

Twenty other HUGO Facebook shirts hit the road and journeyed to twenty fans of HUGO BOSS. Each of the participants plus my fellow HUGO bloggers will have the opportunity to be included on the HUGO BOSS fan page wearing the exclusive shirt in their home country. I can't wait to see which part of the world it will be seen in next!

Check out and fan the HUGO BOSS facebook fan page to see which one of my below outtakes was chosen for the "The journey of the HUGO facebook shirt" photo album!


The Evolution Of The HUGO Facebook Shirt

How awesome is the official HUGO Facebook shirt? HUGO BOSS designed a special HUGO Facebook shirt just for their fans on Facebook. It's a classic white shirt with a special print. The print was altered from the HUGO brand logo and represents a unique emoticon, which has been dubbed the “HUGO smirk” ;)

Sunday, May 15, 2011

HUGO BOSS Facebook Project: One Shirt One Community One Journey

Back in January I had the privilege of being 1 of 5 international fashion reporters that had the incredible opportunity of being wisked away to Germany to report live from the HUGO by HUGO BOSS fashion during Mercedes Benz Fashion Week in Berlin. It was truly one of the highlights of my fashion career so far.