PLURRO's Socially Fueled 'Cash Mob' for NYC Fashion Store Second Time Around

Who loves getting a great fashion deal right at their fingertips?! I'm thrilled to announce my recent collaboration with PLURRO to tell you about their newly launched app. PLURRO creates socially fueled ‘Cash Mobs’ for consumers to save money in-store.

In addition to fashion retail shops PLURRO will also be adding restaurants, movie theaters, coffee shops and bars to the lineup. The more people show up for the Cash Mob, the greater the deal.

Aéropostale's Trendy 'All American' Fall 2013 Collection Preview at their New York Showroom

Aéropostale invited me to preview their newest collection for Fall 2013 at their showroom in New York. Aéro is known for its trendy all American apparel and accessories geared towards the younger market.  

I was so excited for the opportunity to visit their showroom. Growing up they've always been the staple 'cool' brand that was worn by my preppy school peers. Now as an adult in my 20's I still appreciate the brand's trendy laid back style for a low key weekend. 

While previewing their new Fall 2013 collection I also had a chance to meet their newly appointed EVP, Emilia Fabricant. Emilia and I chatted about the brand’s hip, new direction, key pieces and looks, as well as seasonal trends.  

Bottomless Closet Workshop Hosted by Celebrity Stylist Derek Warburton

Fashion Bloggers with Celebrity Stylist Derek Warburton

I had the honor of being part of the Bottomless Closet Workshop hosted by celebrity stylist and international media personality, Derek Warburton. The workshop was held at Bottomless Closet inside the Pennsylvania Hotel in New York. The purpose of the evening was to meet and style an inspirational group of women who are overcoming the most extreme hardships in their lives.

The mission of Bottomless Closet is to help disadvantaged New York City women become self-sufficient through a comprehensive program that begins with professional attire and interview preparation and continues with professional development, financial management and personal enrichment. Using the model of women helping women and their network of dedicated volunteers, Bottomless Closet enhances their clients’ self-esteem and self-confidence in order for them to enter and succeed in the workforce and improve their quality of life. 

Alice Yim's Spring/Summer 2013 Collection + Her Inspiring Interview on Becoming a Fashion Designer!

Designer Alice Yim and me 

Visiting Alice Yim’s showroom in New York was such a delightful experience. I had a chance to meet the lovely Ms. Yim, preview her new Spring/Summer 2013 collection and chat about her life as a fashion designer.

For Spring/Summer 2013 collection, Alice was inspired by rain and the vibrant colors of spring florals. The use of abstract and water color prints lead to a whimsical and feminine collection that is meant to seamlessly transition from office to weekend getaway. In fact, Alice is known to acquire much of her inspiration from nature whether it’s elements from the ocean, moonlight or the resulting spectrum's of colors.

The ‘Alice Yim girl’ carries her fashion foundation from season to season with a minimalist, classic, feminine and edgy approach to design.

Check out Alice's inspiring interview on becoming a fashion designer, her new collection, personal style and much more! 

Sneak Peak Inside the Josie by Natori Antique Decorated Showroom

Nestled in the heart of New York City’s Madison Avenue is the Natori showroom. Natori, the famous luxury lingerie, sleepwear and ready-to-wear company just launched its first in-store shop concept for the Josie by Natori brand.

I had the pleasure of taking a peak inside the special Josie room in their showroom. The room was decorated with charming antique furniture and Japanese lanterns. I felt like I literally walked into Josie’s room. Based on the décor I imagined the Josie girl to be a fun, young free spirit who also appreciates a laid back bohemian style.

The Josie collection was a reflection of Josie’s room with its colorful and fun bohemian inspired aesthetic.

THEIA Resort 2014 Preview: Aztec Inspired Greek Goddess Dresses

Every time I visit the THEIA showroom I feel like I’m stopping by a luxury dress candy store. Each of their dresses and gowns is more delectable than the next. 

I recently visited their showroom to preview the new Resort 2014 collection. Don O’Neill, THEIA’s Designer was inspired by Aztec fashion. The combination of Aztec prints and bright colors really made this collection stand out. Every vibrant color under the sun was used like cobalt, teal, pink, and coral.