Saturday, September 17, 2011

Tiffany & Co. QR Code Cookie

My first day at Mercedes-Benz Fashion Week I received a sweet surprise! As I was making my way to the tents I was stopped by a Tiffany & Co. model and offered a large blue cookie with a QR code on it. When I scanned the cookie’s QR code I got a special invitation to their Fashion’s Night Out event that night which featured a special performance by Leighton Meester with Check in the Dark. I love seeing fashion brands embrace social media and this year Tiffany & Co really took things to the next level with this QR code promotion.

Leighton Meester with Check in the Dark at Tiffany & Co. Fashion's Night Out event

No comments:

Post a Comment

Would love to hear your feedback and comments! xoxo The Style Socialite