I was thrilled to have a chance to attend Sabon’s Summer Soiree this past week. Held at their newly renovated flagship store on the upper west side, the private celebration featured a red carpet, signature Sabon-inspired cocktails, desserts, luxe mini hand treatments and a floral crown social station. In addition, they also unveiled their first-ever Sabon Soap lab where guests had an opportunity to see how the soap was made.
VIP guests, including Israeli celebrities Bar Paly, Moran Atias and Shani Atias as well as editors and bloggers were also introduced to Sabon’s new ‘Enjoy The Present’ Holiday collection and Dead Sea Line.
A fabulous red carpet was setup right outside of the store. Of course I couldn’t resist to get my picture taken! There is something so exciting about being on a red carpet, and it definitely set the mood for the rest of Sabon’s incredible evening.
Sabon’s mission is to create and offer an unparalleled range of exceptional bath and body products using time-honored remedies based on the finest natural ingredients.
First launching in Tel Aviv, Israel, Sabon opened for business in the mid-nineties. Since, Sabon has become an international network with 130 locations around the world and in major cities including New York, Tokyo, Amsterdam, and Rome.