Proceeds from the winning bid will support Giuliana Rancic’s FAB-U-WISH and The Pink Agenda to raise money for breast cancer research and care, granting wishes to women undergoing breast cancer treatment, and to increase awareness of the disease among young professionals. The winning bidder will also have the exclusive opportunity to fly to New York City to attend The Pink Agenda’s Annual Gala on October 13, 2016 and meet Giuliana Rancic.
“The timing of the launch of #PinkBeetle makes it a natural tie-in to support the fight against breast cancer. We are proud to team with The Pink Agenda, FAB-U-WISH and Giuliana Rancic for this cause,” said Vinay Shahani, senior vice president, Marketing, Volkswagen of America. “Volkswagen is committed to being an active member of the communities where we sell and service products; we hope that auctioning the #PinkBeetle will not only raise awareness for the cause, but also provide much needed funds to help find a cure.”
I had the immense pleasure of being invited by Volkswagen USA to cover this special evening, and as always it turned out to be quite a fun story.
One of my favorite things about themed events is the opportunity to pick out the right outfit for the occasion, and ambience. I’ve become very keen on selecting the right looks that fit within the context of all of the above, and this time was no exception when I chose a matching pink Eliza J dress to match the #PinkBeetle!