Sunday, February 5, 2012

Juicy Couture Charm Cocktail Event

This past Thursday I was invited to the Juicy Couture Charm Cocktail Event at their Madison Avenue boutique to check out their new DIY (do it yourself) charm collection. I arrived to a sea of beautiful people which included dressed to the T fashion reporters, bloggers and photographers all eagerly checking out the new charm collection. I wore my velvet Juicy Couture dress as it was the most befitting outfit for this event. 

I have to say it was exciting to cover this event as 6 years ago I interned for Juicy in the Empire State Building and helped coordinate events like these. It really feels like I've come full circle in my fashion career!

The DIY charms are different than the chunky charms Juicy is most famous for. This line is much smaller and designed to easily mix and match. You can pick from a pretty nice selection of charms like an elephant, strawberry, initials, wishbone and more. Check out the photo below to see the full selection.

The charms are currently available on as well as in store and are divided into 3 price groups: $28, $32 and $38.


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Would love to hear your feedback and comments! xoxo The Style Socialite