Coach just shared with me its new advertising campaign titled “COACH PUPS”. How cute?!
The new campaign
features canine stars in a series of portraits photographed by Steven Meisel. It launches this month with Miss Asia Kinney, the adorable
four-legged companion of Lady Gaga.
Lady
Gaga commented: “I am so proud of Miss Asia! She's a natural in front
of the camera, and we're both so excited that the iconic Steven Meisel shot her
for Coach's pup campaign! I really love getting to watch my best friend be a
star.”
The campaign celebrates the dogs in our lives
and captures the pups’ unique personalities as they “model” Coach’s Fall 2015
star bags.
Additional PUPS staring in the campaign will be
revealed shortly. Miss Asia Kinney, Lady Gaga’s now famous French Bulldog
has amassed a substantial social media following in only a few short weeks. The
Coach bags she elegantly models in the campaign are the Edie and the Rucksack.
Art directed by Fabien Baron and styled by Karl Templer, COACH PUPS will appear in print, online and on outdoor media
globally starting in July.
This new initiative will introduce the
social campaign #coachpups, including a range of online activities for fellow dog fanciers,
opportunities for Instameets, special talks and other events hosted by the
great and the good of the canine world. This will also mark the debut of the Coach Snapchat account.
Coach has also made a donation to Chicago French
Bulldog Rescue (frenchieporvous.org) on behalf of Miss Asia
Kinney and her devoted owner.
I look forward to seeing the full Coach Fall 2015 collection with the rest of its predictably adorable furry stars!
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