Saturday, February 25, 2012

Gen Art New Garde Fashion Show Presented by Crest 3D White

My picture at the event 

During Mercedes-Benz Fashion Week I attended the Gen Art New Garde Fashion Show which was presented by Crest 3D white. The event was hosted by Emmanuelle Chriqui with a special introduction by Whitney Port.
Gen Art 2012 Invite 




This season, Gen Art has also chosen to use fashion as a vehicle for change. The "RAISE Hope for Congo" organization was a big part of the event and was meant to raise awareness for the cause. IMG's top models walked down the runway presenting exclusive t-shirts and jeans designed by William Okpo to benefit "RAISE Hope For Congo." 

Crest debuted their competition winner Wen Shi. She presented her Crest 3D White Capsule Collection which was inspired by Crest 3D White. 
Wen Shi Fall 2012 Capsule Collection Image Courtesy of Gen Art
Emerging designers Gemma KahngSamantha Pleet and William Okpo also presented their individual Fall/Winter 2012 fashion shows. 


Gemma Kahng Fall/Winter 2012 
In 1990, Gemma Kahng started her own namesake fashion house. For her first season, she showed a tightly edited collection representing her personal style. As a total surprise, that first collection was a big hit, opening over 30 top retail accounts across the country.  It was also featured in a full page editorial in Vogue Magazine.  From then on, Gemma was well on her way to be recognized as a respected designer in the fashion industry and soon became a member of the CFDA. Twenty years later, Gemma has re-launched her collection to great acclaim from editors, buyers, press and celebrities like Julia Roberts and Christy Turlington. 
Gemma Kahng Fall 2012 Image Courtesy of Gen Art
Gemma Kahng Fall 2012 Image Courtesy of Gen Art
Gemma Kahng Fall 2012 Image Courtesy of Gen Art
Gemma Kahng Fall 2012 Image Courtesy of Gen Art
Samantha Pleet Fall/Winter 2012
The story began in 2006 when Brooklyn Designer Samantha Pleet debuted her namesake collection, intertwining elements of the mysterious and fantastical with a sense of modernity. Each season new and ancient ideas from music, art, history, and literature are conjured along with various feelings and are transformed into Pleet's silhouettes, then shown in collaborative projects from films, photographs to unique installations. The clothes, made in New York City using organic materials whenever possible, have become favorites among creative girls around the world including musicians like Beach House, The Dirty Projectors, and Au Revoir Simone.
Samantha Pleet Fall 2012 Image Courtesy of Gen Art
Samantha Pleet Fall 2012 Image Courtesy of Gen Art
Samantha Pleet Fall 2012 Image Courtesy of Gen Art
Samantha Pleet Fall 2012 Image Courtesy of Gen Art

William Okpo Fall/Winter 2012
Gen Art alumni designers, Darlene and Lizzy Okpo created the women's wear collection, William Okpo in 2010. A nurtured love for fashion and creativity brought about the birth of the collection named for their father, William Okpo. The concept behind the William Okpo line is inspired by the parents of the Okpo sisters. Daughters of Nigerian immigrants, Darlene and Lizzy were motivated by the interplay of their parent's personal style with the American culture. With William Okpo, the Okpo sisters wish to illustrate the unique aesthetic that results from the juxtaposition of the immigrant's sense of style against American cultural sensibilities, offering the modern feminine designs with touches of masculine elements. William Okpo is for women who celebrate their cultivated sense of style.
William Okpo Fall 2012 Image Courtesy of Gen Art 
William Okpo Fall 2012 Image Courtesy of Gen Art
William Okpo Fall 2012 Image Courtesy of Gen Art
William Okpo Fall 2012 Image Courtesy of Gen Art
 About Gen Art:
Gen Art is dedicated to showcasing and elevating emerging talent in film, fashion, music and the visual arts. Gen Art hosts an array of high profile signature events including the Gen Art Film Festival and Fresh Faces in Fashion, and will be introducing exciting new events this year at Coachella and Art Basel.  Gen Art has a 16 year history cultivating an extensive following of loyal supporters who view them as arbiters of emerging talent. With an expertise in experiential and event marketing that aligns brands with talent and entertainment industries, Gen Art creates dynamic integrations that ensure audience engagement is both immersive and organic while supporting and maintaining the integrity of the artist's work. Gen Art has a long history of working with a variety of prominent brands.  For more information, visit www.genart.com, @genart, or www.facebook.com/genartnational.  

Click here for information on how to submit your work for Gen Art New Garde presented by Crest 3D White.

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