Proceeds from the winning bid will support Giuliana Rancic’s FAB-U-WISH and The Pink Agenda to raise money for breast cancer research and care, granting wishes to women undergoing breast cancer treatment, and to increase awareness of the disease among young professionals. The winning bidder will also have the exclusive opportunity to fly to New York City to attend The Pink Agenda’s Annual Gala on October 13, 2016 and meet Giuliana Rancic.
“The timing of the launch of #PinkBeetle makes it a natural tie-in to support the fight against breast cancer. We are proud to team with The Pink Agenda, FAB-U-WISH and Giuliana Rancic for this cause,” said Vinay Shahani, senior vice president, Marketing, Volkswagen of America. “Volkswagen is committed to being an active member of the communities where we sell and service products; we hope that auctioning the #PinkBeetle will not only raise awareness for the cause, but also provide much needed funds to help find a cure.”
I had the immense pleasure of being invited by Volkswagen USA to cover this special evening, and as always it turned out to be quite a fun story.
One of my favorite things about themed events is the opportunity to pick out the right outfit for the occasion, and ambience. I’ve become very keen on selecting the right looks that fit within the context of all of the above, and this time was no exception when I chose a matching pink Eliza J dress to match the #PinkBeetle!
I was so happy my best friend Robyn could join me that evening. We always have the best adventures, and I can't imagine a story being as good if one of my good friends isn't able to join. In fact, there are very few functions I would attend alone if I wasn't able to bring a +1. It's really not the same if I'm not able to share the experience with the people I love the most. Thanks VW for letting me bring a guest! :)
The #PinkBeetle was brought to market based on feedback heard from Beetle fans across the country. Initially shown as a concept at the 2015 New York Auto Show, the exclusive run of the 2017 Volkswagen #PinkBeetle model will be available in coupe and convertible configurations in a unique shade of Fresh Fuchsia Metallic paint, the first factory-offered shade of pink in the Beetle’s history. #PinkBeetle, the first-ever vehicle officially named as its own hashtag, will be offered in limited quantities across the United States beginning this October, and is poised to become an immediate automotive trending topic.
The special edition Beetle model’s eye-catching pink paint is contrasted by gloss-black mirror caps and black running boards. Interior design features of the #PinkBeetle include a black dashpad with surrounding pink accent; a leather-wrapped multifunction steering wheel; Pink Club cloth seats, reminiscent of the signature plaid inserts of the GTI; and pink piping.
One of my favorite people to meet at the VW launch was photography about town, Daniel Vasquez. Thanks for shooting all the awesome photos of me, and Robyn!
As a big foodie, one of my other favorite things about the evening was all of the yummy hors dourves! My friends always joke how I usually bee-line straight towards the food, by-passing any formal meet and greets. ;)
Volkswagen branded cookies were given out at the event. #yesplease
Next, we sampled the incredibly yummy selection of the above pastries. Probably not the best idea a week before Fashion Week, but I just couldn't resist!
After pastries came the multi-colored ice cream. (insert hearts emoji here).
No matter where life takes me, I always like to stop and smell flowers, and really appreciate the moment.
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