HUGO BOSS New York Flagship Store Grand Opening Party

HUGO BOSS celebrated its Columbus Circle store expansion at the Time Warner Center in NYC with a black tie fete. The newly expanded store includes 3 floors, officially making it the biggest HUGO BOSS store in America.

The invite only guest list included A-list celebrities like Liam Hemsworth, Josh Duhamel and Woody Allen. The event featured a special premiere of an extraordinary video installation by renowned artist Marco Brambilla and a live orchestra with musicians from Julliard. HUGO BOSS collaborated with the Art Production Fund to feature Marco Brambilla’s work in celebration of their store expansion and to benefit the Central Park Conservancy. 

I was so excited to see the invitation from my friends at HUGO BOSS to attend the event and be a part of their special blogger Instagram campaign that evening. The premise of the campaign was to take an Instagram video of Marco Brambilla’s work with hashtag #HBNYC. Select videos were chosen to be featured on HUGOBOSS.com. I’m happy to report that my video made the cut! :)

Be part of the art with #HBNYC. 

For more information, go to www.hugoboss.com.