Sunday, October 9, 2011

Lifeway Frozen Kefir Cools Down Mercedes-Benz Fashion Week

It was quite a heat wave in the tents this season. Naturally one would crave an ice cold treat to cool down but wouldn’t dare to eat a calorie packed ice cream when they’ve already pre-selected their fabulous fashion week outfits that require fitting into.

Luckily Lifeway's frozen low-cal, low-fat kefir was the perfect addition to cool down busy heat struck fashionistas running in between shows.

Over 25,000 free samples of the extra-healthy, 90-calories-per-serving Frozen Kefir were distributed throughout the week in multiple Lincoln Center locations – including a first-ever pop-up Lifeway Frozen Kefir Café in the main event lobby.

The pop-up Café served strawberry, mango, pomegranate and original flavors with choose-your-own toppings like strawberries, blueberries, sprinkles and chocolate chips.

I sampled the pomegranate flavor with blueberries. It was deliciously refreshing and most importantly a guilt free treat!

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