Forevermark’s #HoldMyHandForever Social Media Project Party With Diamonds, Celebrities and Lots of Love!

Hold my hand forever? It's perhaps one of the most romantic phrases and now Forevermark's new social media campaign.

Forevermark, the diamond brand from The De Beers Group of Companies, embarked on a new project to explore and celebrate the rich symbolic meanings of holding hands. They unveiled their #HoldMyHandForever exhibit at a special party at the Highline Stages in New York City. I was thrilled to be a part of such a momentous occasion!

Among those who came out to celebrate, a glowing and pregnant Coco Rocha dressed in Forevermark diamonds, and her husband James Conran. New parents Kevin and Danielle Jonas had a parents night out and gushed about their new addition seven-month-old Alena Rose. 

Other guests in attendance included models Shaun Ross and Diandra Forrest  who struck a pose at the social media station. Newlyweds HollywoodLife reporter and TV personality Chloe Melas and restauranteur Brian Mazza were also in attendance as well as model and Real Housewife, Kelly Bensimon. 

Throughout time, holding hands has remained one of the most instinctual and powerful ways of communicating positive emotion and reflects a unique and intimate promise. 

Forevermark believes in the power of promises; from its promise of beautiful, rare and responsibly sourced diamonds, to the unspoken promise that connects two people when they hold hands.

You're invited to rediscover the powerful gesture of holding hands and the promise that it symbolizes in your own relationships by sharing images and stories with the hashtag #HoldMyHandForever.

Neon Essentials of Summer 2012

If I had to name one major trend of Summer 2012 it would be neon. Personally I've never been a fan of the 80's neon look but it's hard not to fall in love with all of the interesting modern day variations of the trend. If neon has won you over as it did me then I recommend picking up a few essentials like a bag, shoes, bikini and shorts. As always with any trend you have to be able to put the look together in a cohesive way. Since neon is such a bright color I recommend pairing it with something dark. For example if you're going to be sporting a neon bag then make sure to wear a darker outfit. The key to wearing neon is to let it be the center of attention without having a competing color steal its spotlight. 

Happy One Year Anniversary!

Last April I decided to start my own blog by after many years of writing for other publications. It’s been an incredible first year filled with unforgettable experiences and opportunities. I truly couldn't have done it without your readership and support. 

To celebrate my one year anniversary I would like to include you in a special blog post. Please email alina@thestylesocialite.com a photo of yourself holding a piece of paper where you can tell me what you think about my blog. Please submit all entries by May 31st.

Thank you so much again for all your support. I look forward to sharing more exciting stories with you this year! 


xoxo 
The Style Socialite

Celebrity Encounters During F/W12 Fashion Week

Brad Goreski and I after the Christian Siriano Fashion Show

Part of the excitement of attending Mercedes-Benz Fashion Week is running into your favorite celebrities. Every season I'm lucky to have a chance to meet some of my favorite stars. This time I had a chance to meet Brad Goreski, Miss J, Gretchen Rossi, Coco Rocha and of course the amazing Joe Zee, who I had a chance to see for a second time since filming All on The Line with him last year. 

Gretchen and I even wore similar outfits! How funny it was to meet her as the first thing we said to each other was "you look great, love your outfit!"

Gretchen Rossi and I at the Malan Bretton fashion show

I met Miss J at the GLSEN lounge hosted by Elle magazine. I've always seen her in the tents but never really had a chance to meet until now. She was quite fabulous in person! 

Miss J and I at the GLSEN lounge hosted by Elle Magazine lounge

Meeting Coco Rocha was very coincidentally as she just happened to be standing right behind me while we were both waiting to see a presentation. Click here for the full recap. 

Coco Rocha and I waiting online to attend the Greenshows presentations 

Seeing Joe Zee was probably one of the best moments for me during Mercedes-Benz Fashion Week as it brought back so many great memories of having a chance to guest star on his show All on the Line last year.

Joe Zee and I inside the tents at Mercedes-Benz Fashion Week 

I Love My Chloé Eau de Parfum!

I’m completely in love with my Chloé perfume. It’s officially my every day scent and I won’t leave the house without putting some on. I first discovered this amazing perfume when a friend of mine was wearing it and told me the name. The next day I rushed to Lord & Taylor to pick some up. I ended up buying two of the scents which were the original Chloé and Love, Chloé. My absolute favorite out of the two is the original Chloé which has the most luxurious and romantic smell that lasts all day. The original Chloé came in a holiday set which also included body lotion and a mini version of the perfume. As a free gift with my purchase I was also given a mini Chloé wallet which I adore.

Recap of Day 2 at New York Fashion Week

Click play to see a recap of my day 2 at Mercedes-Benz Fashion Week!

Be sure to follow my social channels for even more coverage! 

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First Day at New York Fashion Week Fall 2012!

Today was my first day previewing the new Fall 2012 collections at Mercedes-Benz Fashion Week! My day was filled with fashion shows, meeting fabulous people (like a writer from Vogue India) and events. I'm completely exhausted but couldn't be happier to live my dreams. 

Be sure to follow my social channels for even more coverage! 

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Join The Style Socialite Community on Facebook!

Thank you for reading my fashion blog! 

If you like my blog and are interested in becoming part of The Style Socialite community please Like my page on Facebook and follow me on Twitter!
I look forward to connecting with my fans and followers so please send me any questions or comments! 


XOXO
Alina Fayer
The Style Socialite 

Fashion Designer Zaida Adriana Goveo Balmaseda Rising To The Top At Amsterdam Fashion Week

Do you know Zaida Adriana Goveo Balmaseda? If you haven’t heard of her yet than you will soon. I first met the lovely Zaida as a student at the Fashion Institute of Technology in New York.  She was in the fashion design program while I was in the business school. We ended up taking an elective class together and I’m thrilled that I had a chance to meet her. 

Now Zaida is an upcoming eco fashion designer who is delving into the world of sustainable fashion. She’s one of the finalists for The Green Fashion Competition at Amsterdam Fashion Week and will present a few items of her collection there next week! With her innovative use of fiber and deeply rooted respect for traditional crafts, Goveo Balmaseda has a holistic approach to design. Her company reflects its values regarding sustainability by making responsible choices from material sourcing through production, product transit and also engagement with the community. 

Reporting From New York Fashion Week Again!

A portion of my press badge collection

It was only a year ago that I decided to branch off on my own and start this blog. After spending years contributing to other magazines/fashion sites I thought it was about time to see if I could do it on my own. The seal of approval came when I was confirmed to be the official member of the press for New York Fashion Week this past September. I've attended New York Fashion Week since 2007 but this time it felt so good to represent my own site. 

I'm thrilled to report that I will once again be representing this blog at the tents this season. Stay tuned to catch exclusive content on the hottest shows and trends right here on TheStyleSocialite.com!

Aside from blogging I will also be excessively tweeting, posting on Facebook, uploading runway videos to YouTube and using Instagram. Be sure to follow all four of my social channels! 

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Fashion Week Inspired Outfit

There are exactly 45 days till Mercedes-Benz Fashion Week in New York... but who's counting? As I've mentioned before I love putting together my looks a few months in advance. Lately I've been inspired by vibrant colors mixed with solid black for a fun but edgy look. 


When I find something that I like I always center everything else around that piece. In this case the first thing I found was the Alexander McQueen jacket. 
The dress was my next selection. I loved the mixture of vibrant coral and blue in this piece. When you put the jacket over the dress it will cover the majority of it leaving only a hint of blue pattern on top and bright coral fabric on the bottom. 


My next selection for this outfit were the Prada sunnies. There is something about the structure of both the jacket and sunnies that mesh so well together.
The next befitting addition to the outfit were the Fogal tights matched with Giuseppe Zannotti booties. 


Finally the completing element was the blue and gold Jennifer Elizabeth ring which matches the hint of blue on top of the dress.
In all my outfits I like to bring the different elements of the look full circle in color, structure and shape. 

Motel dress
£30 - houseoffraser.co.uk

Alexander McQueen leather jacket
£2,639 - farfetch.com

Fogal tight
$60 - barneys.com

Giuseppe Zanotti platform high heels
$466 - shopsavannahs.com

JENNIFER ELIZABETH facets jewelry
$88 - maxandchloe.com

Prada sunglasses
$290 - nordstrom.com

Women 2.0 Founder Friday Networking Event At Google

Networking is one of the most valuable things you could do for yourself. You never know who you’re going to meet in life and how powerful of an asset that connection might be. It truly doesn’t matter if you’re the CEO of a company or a young professional like myself as networking can be a tremendous help to anyone. Networking is the number one reason I love going to industry events and parties. Recently I went to the Women 2.0 Founder Friday event at the Google offices in New York.

I was excited to meet so many women entrepreneurs and leaders. I found it very amusing that 90% of the people I met were in fashion! It’s like fashion people are drawn to each other in an invisible magnetic fashion force. Okay, maybe I’m exaggerating but it really felt like it. Another explanation could be that most of the people in fashion were dressed to the T so that could also be the reason! At any rate I was excited to meet so many like minded women entrepreneurs. I attended the event as press but I truly envision myself running a company of my own one day and for this reason I’m attending another Women 2.0 Founder event again this coming Friday December 2nd.

Click here for the free event invite and join me in this great networking opportunity!

Wearing A Dress by David Meister

I can never resist an opportunity to dress up. Before I attend an event I always go on an exhilarating journey of finding the perfect outfit for the occasion. In this case the event was a wedding and I needed to find the perfect dress. I had a vision in my head of something conservative yet elegant. I searched the racks high and low at Lord & Taylor until I came across this long sleeve metallic cocktail dress by David Meister.

This long-sleeved textured metallic knit cocktail dress has soft side shirring and is trimmed with double crystal appliqués along the neckline. It was one of the first dresses that I tried on and I knew it would be the perfect one to wear. The dress fit like a glove and made me feel like a million bucks. I could have gone the total conservative route and paired the dress with black heels but I decided to tap into my unconventional style side and opted in for bright blue pumps instead.

FOREVER 21 Spring/Summer 2012 Preview

FOREVER 21 held an exclusive preview for their new Spring/Summer 2012 collection this past week. The new collection is composed of 4 style categories that include:

The Tea Room

- Kimono sleeves

- Large floral prints

- Flowy/relaxed materials

- Sheer

- Chiffon

Retro Revival

- 20’s/30’s beach chic influence

- Bold prints

- Tailored pieces

- Stripes

- Polka Dots

- High-waisted trousers

- Midi length dresses and skirts

Search & Destroy

- Grunge

- Fringe graphic tees

- Distressed denim

- Studs

- American flags

- Large open knit sweaters

Sixties Doll

- Lace

- 60’s shapes and silhouettes

- Pastel colors

- Girly (not granny)

- Peter pan collars

- Neutrals

I'm a huge fan of Forever 21 because they truly represent that you don't need to spend a lot of money to look like you're wearing a lot of money. If you select their pieces carefully you can pull off a million dollar look without breaking the bank. Aside from the bargain prices their clothes are very fun to wear and this collection will make the perfect closet staple for this coming Spring.

My Fashion Week Outfits Revealed

Dressing up for Fashion Week is one of the most exciting things to me and I take it very seriously. This season in particular I had to put my best shoe forward since for the first time I was representing myself and this blog. Seasons prior I had always written for someone else and this time it was thrilling to finally branch out on my own and be recognized as worthy press. I usually begin my wardrobe preparations a few weeks in advance but this time I started planning 4 months prior! I always like to find interesting pieces that bring out my personality which consists of classy mixed with unconventional.

The above dress I'm wearing is my favorite color, coral! Coral is such a vibrant color and it was perfect to wear during the warm September days. I had actually worn the dress once before when I taped All On The Line with Joe Zee, the creative director of Elle magazine. When I was on the Tyra Banks show few years ago a producer gave me the tip of always wearing something bright when you go on camera.

This dress was definitely one of the most fun dresses to wear. A fabulous designer called Chevelish was nice enough to let me borrow it. I'm a huge fan of unique pieces and I immediately fell in love with this dress the minute she sent me the preview. It's very Lady Gaga like no?

This cheetah print dress was another fun piece to wear. You can't really tell from the picture but it has an interesting fringe on the top. I paired it with my favorite brown floppy hat, aviator sunglasses and my knee high black boots.

I really liked the texture on this dress. I was going for the Barbie Doll look with bright pink lipstick, chunky costume jewelry and my favorite black wedges.

Who says you can't wear white after Labor Day? This was one of my favorite looks to style. I was going for the modern day take on a Victorian outfit. I first purchased the white shirt which reminded me of the monarchy since it had a high collar, accentuated shoulders and flowing bottom. I was originally trying to find red shorts to pair the shirt with but when I saw this red skirt I knew it would be the perfect match. The final touch was wearing my white Emilio Pucci sunglasses.

NYFW Tent Style: Stylish Mom and Daughter

Mercedes-Benz Fashion Week wouldn't be the same without this fashion duo. Fashion Week regulars Julia and her adorable daughter Tesa are always dressed to the T and this time was no exception. I snapped this cute photo of them by the the TRESemme hair styling lounge. Julia was wearing a bright yellow top with cowel neck and a pink skirt. Tesa the mini fashion plate was dressed in a striped outfit.

Son Jung Wan SS12 Fashion Show: Simplistic Elegance

The Son Jung Wan Spring/Summer 2012 collection opened with a neutral base of colors like cream and white. The collection became more daring with richer colors like blue and gold. Other colors included navy, charcoal, taupe, grey, silver and metallic. The selection of materials varied from silk, satin, linen, cotton, sequins and even leather.

The unisex looks were mixed with versatile pieces that exemplified a specific time in a person’s life from work to play and everything in between.

My favorite pieces were the gold sequin sleeveless short jumper and the metallic brown silk blouse with metallic brown sequined skirt. The collection overall was all about simplistic elegance with well thought out structure and the right amount of details.