Nestled in the heart of New
York City’s Madison Avenue is the Natori showroom. Natori, the famous luxury
lingerie, sleepwear and ready-to-wear company just launched its first in-store shop concept
for the Josie by Natori brand.
I had the pleasure of taking a
peak inside the special Josie room in their showroom. The room was
decorated with charming antique furniture and Japanese lanterns. I felt like I
literally walked into Josie’s room. Based on the décor I imagined the Josie
girl to be a fun, young free spirit who also appreciates a laid back bohemian
style.
The Josie collection was a reflection of Josie’s room with its colorful and fun bohemian
inspired aesthetic.
One of my favorite pieces was the above Josie T-Nalak Wrap which featured a feminine twist on a menswear inspired print. You can't tell from this photo but the wrap was also adorned with pockets. The light, airy fabric makes this piece the perfect Summer staple for stylish pajama attire.
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