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Nestled in the heart of New
York City’s Madison Avenue is the Natori showroom. Natori, the famous luxury
lingerie, sleepwear and ready-to-wear company just launched its first in-store shop concept
for the Josie by Natori brand.
I had the pleasure of taking a
peak inside the special Josie room in their showroom. The room was
decorated with charming antique furniture and Japanese lanterns. I felt like I
literally walked into Josie’s room. Based on the décor I imagined the Josie
girl to be a fun, young free spirit who also appreciates a laid back bohemian
style.
The Josie collection was a reflection of Josie’s room with its colorful and fun bohemian
inspired aesthetic.